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State Farm Insurance
 

Pacific Northwest Office
4600 25th Avenue, NE
Salem, Or 97313-1000

Phone: (503) 463-2131

State Farm Insurance Website: www.statefarm.com

State Farm Insurance has been a fixture in Salem since the opening of its brick, one-story regional office just off Interstate 5 in 1957. However, the company was doing business here long before then.

In fact, State Farm started issuing automobile insurance in Oregon in 1930, eight years after a retired farmer in Bloomington, Ill., founded the company. By the end of that year, State Farm had 765 auto policies in force in Oregon. Then came life insurance the following year, and fire insurance in 1937.

W. Ludd Read was the company’s first State Director of Oregon, and likely Salem’s first State Farm Agent. The State Farm office was then located in the Masonic Building at 485 State Street. Over the next several decades, a handful of local agents handled State Farm business--selling policies and handling claims--for Salem residents.

Then, in 1956, State Farm bought 26 acres just north of the city limits for a new regional office. Gerry Frank, who was then managing the Meier and Frank Store and active in the Salem Chamber of Commerce, was instrumental in bringing State Farm to Salem, rather than Yakima, Wash., which was also in the running.

In the spring of 1957, local dignitaries, including then-Secretary of State Mark Hatfield, helped State Farm officials break ground on the $759,000 building. On December 16th of that year, State Farm’s newest regional office opened in Salem at 4600 25th Avenue N.E.

Originally serviced by the Western States Office in Berkley, Calif., the five-state Great Northwest Region was born. The newly formed region encompassed Alaska, Idaho, Montana, Oregon, and Washington.

Some employees from California ventured north to help open Salem’s new office. But most of the 202 employees were local Salem-area folks, eager to come on board with such a steadily growing company.

Over the years, the Salem Office, in its colonial modern architectural style, grew as the company grew. Additions in 1969, 1977, and 1987 expanded the building from its original 56,720 square feet to over 236,000 square feet today.

In early 1992, the company announced the purchase of 50 acres in Dupont, Wash., and construction on a second regional office was underway by late 1993. A year later, the region was changed to the Pacific Northwest, and grew to six states with the addition of Hawaii in 1995. This new region became one of only two in the nation to include two processing offices. Salem would handle Oregon, Idaho, and Montana, and Dupont, Wash., would handle the other three states.

Today, about 400 people work in the Salem Regional Office. Another 50 employees handle auto and homeowners claims in the Keizer Service Center. And over 20 agents offer State Farm’s insurance and financial services to the Salem/Keizer area.

The Salem building is one of 27 State Farm regional offices, and the Keizer Service Center one of 1,000 claim offices, company-wide.

Much has changed over the years in the way State Farm does business, but one thing has not: State Farm’s commitment to the customer. The words of company founder G.J. Mecherle remain as true today as they were then: 

"The standard of success will eventually be the measure of the service given."

Compiled and written by Jeff Aeschliman, Pacific NW Regional Public Affairs, State Farm Insurance Companies, November, 2001

 

 
State Farm Logo
State Farm Insurance Logo
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Ground breaking at State Farm headquarters, 1957
Ground breaking of new State Farm Insurance regional headquarters, 1957.
Left to right: Secretary of State, Mark Hatfield;
Edward Nelson, Resident Manager of Salem Office; and Norvell Goelzer, State Farm Vice President from the Berkley, California Office.
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